The proposal is to create a hologram skyscraper with a huge presence in the city where it is located. This beacon would represent how destructive or friendly, the city performance is among several parameters and on a whole – an Impetus to step up efforts towards mitigation of global warming.
The biggest problem in our society is that people don’t objectively see the harm they do to their daily life. Once we get rid of the garbage that we produce in our houses, we stop seeing it. “Out of sight, out of mind” is an expression that, unfortunately applies to a lot of us.
On the hologram, different parameters are evaluated such as air quality, water, noise levels, conservation of natural habitats, urban green cover, waste, transportation, etc. The Beacon aims to be the most clear and intuitive possible.